Apple, which has been the leader in the tablet market for a long time with its sales rates, is again at the top and continues to increase its market share. Apple's tablet market share increased in the last quarter of 2019, this firm's dominance seems to last for a long time.
On the other hand, many brands compete in the tablet market. We cannot say that technology giant companies such as Samsung , Huawei and Lenovo are successful in this competition. There is a big difference between the companies' market shares and Apple's tablet market share.
Apple's tablet market share rose to 36.5 percent in the last quarter of 2019 , according to a report by CNBC . The company had such a large share in the market, and its market share in the previous year was 29.6 percent . The seventh-generation entry-level iPad is considered to have a major impact on this rise.
7th generation iPad, which is seen as very effective in achieving the positive statistics of the company , is now facing the consumer with a price tag of around 2,300 TL in our country. In addition to the features of the device, the fact that it has an affordable price compared to other models leads to the demand in the market.
The company, which maintains its hegemony in the tablet market, is expected to experience a relatively drop in the past year in 2020 . It is foreseen by the authorities that the company, which sells 39.5 million tablets, will experience a 5 percent decline this year.