With the Corona virus outbreak , people are turning more towards the screens. Facebook usage continues to increase. For Facebook, however, this does not provide an advantage for advertising. In other words, Facebook has become unable to easily earn money from the advertising forms available in the News Feed. Because advertisers stopped advertising due to the economic effects of the Covid-19 related quarantine.
On Tuesday, in a country that the virus has damaged, total messaging increased by more than 50 percent last month, posted by Facebook. Especially users in Italy spend 70 percent more time on applications. The blog post says that Facebook saw a 1000 percent increase in group talks last month.
Users of Silicon Valley-based social networking companies around the world are turning to technology with quarantine, while Facebook sees exceptional traffic in its various applications. However, this does not turn into money because it adversely affects advertising, which makes up the majority of Facebook’s revenue.
Stating that the traffic has greatly increased in messaging services, Facebook states that it is affected negatively like many other companies in the world. Stating that they do not earn money from the services with increased participation, the company stated that the situation of receiving advertisements from countries that took harsh measures for the spread of the new type of Corona virus has weakened.
Facebook managers tired the increased activity to the fluctuations they saw during the New Year celebrations or the Olympics. But this increase in usage seemed much more sustainable.
Facebook made a statement on the subject as follows:
“Maintaining stability in usage increases is harder than ever, as most employees work from home. We make our systems more efficient by carefully monitoring usage patterns. We add as much capacity as needed. Due to network congestion, we temporarily lower bit rates for videos on Facebook and Instagram in certain regions. Finally, we do more tests so that we can respond quickly to problems that may arise in our services. ”